Fractional strategy and design leadership for early-stage startups

Fractional strategy and design leadership for early-stage startups

Prioritizing teams building products that help people learn, work, and do good

Prioritizing teams building products that help people learn, work, and do good

Prioritizing teams building products that help people learn, work, and do good

Capabilities

Capabilities

Product strategy

Product strategy

Translate vision into measurable milestones and actionable product decisions

Translate vision into measurable milestones and actionable product decisions

Product operations

Product operations

Streamline the way your teams identify opportunities, validate solutions, and deliver value.

Streamline the way your teams identify opportunities, validate solutions, and deliver value.

Product design

Product design

Create experiences that balance user needs, pain points, and desires with measurable market success.

Create experiences that balance user needs, pain points, and desires with measurable market success.

Web design

Web design

Design and launch landing pages that capture leads and prove market viability before building.

Design and launch landing pages that capture leads and prove market viability before building.

0-1 products

0-1 products

Transform early ideas into tested MVPs that minimize risk and maximize learning and outcomes.

Transform early ideas into tested MVPs that minimize risk and maximize learning and outcomes.

Design systems

Design systems

Create design systems that accelerate development and ensure product consistency

Create design systems that accelerate development and ensure product consistency

About

About

I help early-stage founders turn product vision into reality through strategy development; user-centered, outcome-oriented product design; and lean product operations.

I help early-stage founders turn product vision into reality through strategy development; user-centered, outcome-oriented product design; and lean product operations.

Over the past 10 years, I’ve worked at startups, marketing agencies, and enterprise companies and have seen what works and doesn’t work at every scale. This unique perspective helps me guide founders toward solutions that are scrappy enough to ship fast but robust enough to scale.

As a fractional strategy and design partner, I'll help you:

Gain clarity on your mission and vision, and shape your product strategy

Establish lean and efficient product operations

Discover opportunities and create high-fidelity prototypes to validate ideas

Craft a design system to help your team consistently and quickly build

Guiding principles

Guiding principles

Prioritize people

Prioritize people

The more you and I know about your customers and users, the better we are able to create real value for them.

Journey together

Journey together

When everyone brings their individual expertise and works together on a unified goal, great things happen.

Measure what matters

Measure what matters

Teams that orient around measurable outcomes over outputs are more focused and more able to achieve success.

Work lean

Work lean

Lean methodologies including clear milestones, small batches, fast feedback, and more enable fast, focused work.

Think in systems

Think in systems

Building systems for small and large solutions help me to move quickly and help you to scale consistently and reliably.

Empower excellence

Empower excellence

My number one goal is to equip you with tools and practices that empower your to be excellent product builders.

Are you looking for strategy or design help?

Are you looking for strategy or design help?

Schedule an intro call and let's discuss your strategy and design needs.

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